March 2021

29 Mar

How to operate your data?

Whether your analysis cannot be applied in real-world conditions, or whether the findings work but are not used, marketing analytics is not growth . Then...

25 Mar

Raise the level of analysis of your marketing actions

by Jose Luis

in Sin categorizar

Comments

Are you measuring the results of your marketing actions well? And above all, once you have the data, are you taking advantage of it? Initially a lot of effort is usually put into having all the KPIs, the typical ROI/ROAS, cost per sale or lead, conversion rate, incremental sales...

23 Mar

5 Tips to focus your marketing campaigns from Analytics

by Team Clickedge

in Marketing

Comments

Not sure how to approach your next marketing campaign? Do you have a lot of ideas to choose from, or are you drawing a blank? It is important to have a structure to build on to ensure the effectiveness of the next campaign, here are some ideas: Identify and analyze your top-performing marketing lists Track the performance of your mailing campaigns. Identify which lists get the most conversions and...

11 Mar

Analysis before action

by Team Clickedge

in Sin categorizar

Comments

Einstein used to say that whenever he faced a problem, he reserved 90% of his time to analyze it and only 10% to solve it. The current trend of "Just Do It", increasing pressure felt by business leaders for immediate results, the desire to take action, to publicize and give visibility to the company or the new product or service, is understandable, and we are sensitive...