Whether your analysis cannot be applied in real-world conditions, or whether the findings work but are not used, marketing analytics is not growth .
Then...
The "crossing of the desert". with data better! ; if you do not want to get lost, follow these steps:
1- Establish the strategic objectives of your product or service.
Make a list of the metrics that you think are key to track. They can be customer-oriented, such as product usage, or business-focused, such as customer acquisition cost.
Research your industry to find opportunities...