How to operate your data?

Whether your analysis cannot be applied in real-world conditions, or whether the findings work but are not used, marketing analytics is not growth .

Then…

How to operate the data model?

Works in cycles.

U.S. Colonel John Boyd said: the decision cycle is to observe, orient, decide and act. Victory, according to Boyd, is often the result of the way decisions are made; the side able to react more quickly to each change usually prevails. The decision process is a continuous cycle.

Make your results useful and attractive

Appearances are important. That’s why an attractive interface will get more attention than a detailed calculation with an uneven personality. Analytics must be consumable.

Creates a multidisciplinary team

Decisions about analysis, data sources and presentation are matters of human judgment. It is important to have a team that covers all angles.

Adoption as an objective

From the instant your team embarks on the analytics journey, it should be clear to everyone that logic, data and even design are not enough: the real power comes from adoption.