5 Tips to focus your marketing campaigns from Analytics

Not sure how to approach your next marketing campaign?

Do you have a lot of ideas to choose from, or are you drawing a blank?

It is important to have a structure to build on to ensure the effectiveness of the next campaign, here are some ideas:

Identify and analyze your top-performing marketing lists

Track the performance of your mailing campaigns. Identify which lists get the most conversions and bring in the most revenue.

Identifies which sources contribute to growth

Find out what your main conversion sources are; whether they are ads, social networks or emails, and duplicate efforts to achieve a higher ROI from your marketing actions/campaigns.

Determines which campaigns get the most engagement

You can do this by examining open, click and response metrics, engagement across different geographies and devices.

Explore how your campaigns have evolved over time

Evaluate the performance of your automated campaigns with detailed reports. Track the metrics of individual journey emails, the steps that led to conversions and plan your next campaign with these insights.

Analyze the performance of each campaign

First get a bird’s eye view of contacts, trends in overall engagement, subscriptions and so on, then drill down into your campaign metrics; opens and clicks by time, segments, email clients, identify the most important links and the subscribers who have responded to them.

By doing these analyses you will always find ways to ensure that your next campaign is effective.