Digital Experience Management
Our approach goes beyond monitoring to comprehensive user experience management. We apply artificial intelligence to automatically map the entire ecosystem and measure each transaction in a full stack format that allows us to improve the friction encountered by our users or customers when they are in contact with our assets.
Usability & Convertibility
We define the key concepts so that your website visitors can easily get to what they are looking for, we will also define processes so that your assets have the ability to convert more.
Customer Journeys
We will work with you to create a 360º view of your customer touch points and study your main customer journeys, identifying weaknesses and showing you opportunities for optimization.
Improvement Hypothesis
Once we have a deep understanding of your website and users, we will develop a hypothesis of optimizations, so that we can work together over time to improve results.
A/B & Multivariate Testing Programs
To measure the true impact of changes on your optimization journey we will create and implement scientific tests. Depending on the case we will perform A/B tests that evaluate a single change, and others will be multivariate tests that evaluate the changes of multiple elements and their combinations.
User Experience Personalization
We will identify the different profiles of your visitors through Machine Learning, geolocation, etc. and we will determine what elements your website should show to each of these profiles to increase your conversion.
NPS
How do we know if the customers we consider loyal are really loyal?
We will work together in the design of your NPS program to measure the disposition of your customers towards your company. We will then interpret their level of satisfaction and allow us to implement best practices, focused on user experience.