Leads and Sales Attribution in CRM
We collect information about the origin of your web traffic and link it to the leads or sales you generate in your CRM.
Scripts
We generate and implement the data capture scripts.
Ranking
We classify the traffic according to the project's labeling guide.
CRM Assignment
We assign the attribution data to the Lead or Sale generated in CRM.
Reporting
We generate integrated reports in CRM and PowerBI
Cost based on results
Paid based on the number of sales or leads generated.
We take care of integrating everything so that you have the data in your CRM.
Know where your leads or sales come from
- We identify the origin of your web traffic
- We classify and assign it to your sales or leads.
- We export the data to your CRM so you can evaluate its performance.
Analyze your performance
in your CRM
- We take care of integrating this data into your CRM
- We link them to your leads or customers
- We generate reports with them to analyze and download
Compares data with GA4 and generates composite attribution models
- We integrate the data in GA4
- We export them to bigQuery
- We build models in PowerBI by grouping several sources (CRM, GA4).
- We create advanced visualizations
No need to go through the Cookie Banner filter.
The information that is obtained is not obtained or sent to cookies so it can be obtained without passing the cookie banner filter.
Increase the ROI of your main channels
Balance your investment towards the channels that produce the most and analyze whether it is in your interest to maintain others that do not contribute anything.
| Main advantages | Incluido |
|---|---|
| No cookies - no need to go through the Cookie Banner | |
| No need for integration by IT or Developers | |
| No fixed set up costs | |
| Up to 12 attribution variables in your CRM | |
| Suitable for all popular CRMs | |
| Reporting on your own platform | |
| Comparison of attribution with GA4 | |
| Visualizations with data crossing in PowerBI |
Attribute your leads or sales to their channel of origin in your CRM
Questions?
How does this system work?
We obtain up to 12 variables from the web browser and send them to your CRM through contact forms or ecommerce transactions to generate a robust last session attribution system.
What is the system integrated with?
The system can be integrated with:
- Forms
- CRM
- Ecommerce
- Appointment request applications
- Emai
How does the subscription payment work?
We evaluate the project and send you a proposal in all-inclusive format, depending on the estimated number of Leads or Sales you receive in your CRM and the level of service you require.
No hidden costs, no set up, no updates … you just pay what you agreed and we take care of the system to make it work.
What is the duration of the contract?
The minimum duration of the subscription is three months.
In the proposal we make when evaluating the project we will offer you different alternatives of duration.
How long does the initial Set UP take?
After contracting the service, the average time to set up and activate the service is about 30 days, but it can be extended depending on the performance of your IT team and the complexity of your ecosystem.
Can I cancel or change my plan at any time?
Yes, you can cancel the plan at any time without penalty once the minimum contract period has passed.
Is it necessary to have utm in the urls?
In general we always recommend generating the utm to include in the traffic urls that respond to a tagging guide adapted to the project, this will provide consistency in the analysis.
Once done part of the attribution information is extracted from them and classified according to the guide.
However we can also extract information from other parameters based on more complex url traffic and organic channel information is extracted from the “referrer” collected in the browser.
What are the attribution variables obtained?
The attribution variables we obtain are:
- Channel
- Source
- Medium
- Campaign
- Term
- Content
- Domain of origin
- Landing Page
These variables are sent to CRM and assigned to the leads or sales you receive.
How is the data attributed?
You will know the attribution data of the last session of your leads or sales, so you can analyze which are the channels, sources, media, campaigns, etc. that are directly generating revenue for you.
To analyze attribution with greater complexity we build more complex models https://clickedge.es/modelos-de-atribucion-machine-learning.
Will I have to spend a lot of time?
You will have to spend some time in the set up to facilitate access and intervene in the classification process according to the traffic tagging guide of the project as well as in the inclusion of data in your CRM.
After the set up you will only have to focus on analyzing the data.
Will this system slow down my website?
We know that website speed and performance are more important than ever, that’s why our code is asynchronous. It will never slow down your website.
Proud to have worked with these great people.
Customers
Get more leads and recurring sales
With a direct attribution system that will allow you to know in which channels you should increase your investment.
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