February 2021

The "crossing of the desert". with data better! ; if you do not want to get lost, follow these steps: 1- Establish the strategic objectives of your product or service. Make a list of the metrics that you think are key to track. They can be customer-oriented, such as product usage, or business-focused, such as customer acquisition cost. Research your industry to find opportunities...

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It is one thing to have data and metrics, and quite another to have identified the "Key Performance Indicators" (KPIs) that tell you when your business is doing well (or not). Monitoring your company's performance is critical, but focusing on the wrong metrics can be detrimental (you spend time and money tracking data that doesn't add value). So, how to choose the KPI's? Make sure your KPIs accurately...

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