Marketing Business Analytics
Knowing what to measure is a challenge. We can help you using all our years of experience and training solving measurement problems, together we will detect everything you need to measure in your business.
Audience segmentation
Do you know who your best customers are, where they get their information from, or how they seek new solutions to their problems? We can help you better understand your audience so you can be more relevant in your conversion or communication actions. Ask us.
Set Up & Custom Tech Stack
We help you in the choice and configuration of the most appropriate tools to obtain an efficient, reliable measurement system oriented to your business objectives. Remember, the basic analytics configuration is simple (inserting google analytics in your website takes only five minutes), but to obtain a differential value from your analytics tools, a customized configuration is necessary.
Tag Management & DataLayers
We help you to achieve a correct management of the tagging of your assets, this will allow you to considerably increase the accuracy of your analysis and data: marketing, sales, visits and facilitate their monitoring.
Executive Dashboards
We take care of generating visualizations oriented to decision making. To do this, in addition to taking care of an attractive presentation, we put ourselves in the shoes of the recipient to provide them with a useful tool, including the metrics that really interest them with the necessary context to make it eloquent and facilitate their work. What, how, why and for whom.
Connection with CRM – Data Enrichment
We will help you configure, customize and enrich your CRM. We’ll make sure it’s integrated with all your platforms and combine third-party data with your source data so you have all the information unified.
Marketing Datalakes – Data Warehousing
When working in highly demanding environments, with a large volume of data to analyze from different sources or as projects become more complex, we are responsible for generating a space in the cloud, in which to store, debug, integrate and interpret data in order to generate more accurate and more valuable information that we use to interpret the customer journey, generate attribution models on / off etc…
Attribution Models
We help you quantify the value of each of the different channels through which your users move before performing a certain action, this will allow you to optimize your investment, understand the entire customer buying process and achieve greater synergy between all channels for future strategies.
