Raise the level of analysis of your marketing actions

Are you measuring the results of your marketing actions well? And above all, once you have the data, are you taking advantage of it?

Initially a lot of effort is usually put into having all the KPIs, the typical ROI/ROAS, cost per sale or lead, conversion rate, incremental sales…Having them is already an important effort!!!

But once achieved, you find yourself in a very linear and limited plane.

There are three elements that help you level up, always keep them in mind!

Conversion funnel – behavior

Measure and analyze the onboarding process, engagement, visit percentages, interactions, etc.), find out the drop-off points.

Customer Lifetime Value – CLTV

Many projects don’t know this KPI (you have it in the guide), I assure you that many of your competitors DO, and it may be the answer to the question you sometimes ask about them — how do they do it?

Multichannel funnels and attribution

Even if you try to measure each of your campaigns and marketing channels separately, in reality they almost always overlap. If you want to get a more accurate picture, you should use multichannel funnels and apply an attribution model.