Using available business data, we build customized attribution models for each project
.
Accurate
Use of ML and advanced high-capacity statistical computation
Integrals
Only from Analytics, including CRM for LTV and full Online-Offline
Interactive
We create visualizations in Power BI that allow you to interact with the data.
Predictive
Prediction of investment performance and weight shifts
Average 15% improvement in ROI
Optimize your media investment and analyze the most suitable scenarios
Make informed decisions
Types of attribution models we generate
We are experts in generating online and offline marketing attribution models.
Linear model Analytics
This type of model can be either “session based” or “impression based”, the former is built only with analytics data based on user sessions and the latter incorporates data from adservers or dsp to evaluate the influence of impressions on display channels, video, etc…
I am interested
Multitouch CRM Model – LTV
Model built by collecting data from all online traffic sources and CRM through one or more joint variables to be able to attribute final sales after the commercial process and incorporate the LTV (lifetime value) to the results.
I am interested
Marketing Mix Model
In this model we relate online and offline investment data with sales received in CRM, ERP or similar, creating a data set or data mart where we apply advanced statistical regression and machine learning techniques that allow us to assign credit to channels in complex conversion processes and investment balancing conditions.
I am interested
Agile creation process
Consulting
Processes and data available to obtain adequate results
Integration
Compilation and standardization of data from your sources
Modeling
Use of state-of-the-art ML and statistical techniques
Visualization
Creation of advanced interactive dashboards
Proud to have worked with these great people.
Customers
