Web & App Push Notifications + Messaging

We professionalize the service of recovery and user loyalty to increase sales and leads generated by your website or app.

CRO / UX

Identification of outlets and ideation of return hooks

Ultrasegmentation

Identification of users and profiles

Marketing

Creation of copies and ads for performace

Technology

Cloud platform and CRM integrations

On average 97% of a website's traffic does not convert

Much of it is paid and more than half of it will never return.

We combine analytics, data and marketing to recover part of it and convert it into new leads or sales.

Direct contact with real users and customers

Send direct messages to people, not to fake mails that are never looked at or to spam trays.

Wherever and whenever they are

Coverage above 85% on both web and mobile devices

System not dependent on 3rd party cookies

Increase your 1st party data volume and prepare your marketing ecosystem for cookie-less environment

No need to go through the Cookie Banner filter.

The communication with the user can be done without passing the cookie banner filter, only if you agree to subscribe, tracking cookies will be stored.

Add value to your users or customers and receive value

We generate an integrated system of automated, seasonal and special campaigns to maintain a stable and exclusive contact with them.

We create customized web and app experiences

With the intelligent use of banners, pop ups, accelerators, countdowns, gamification… integrated with the interaction of your users, we help to convince them to become customers, to increase their reiteration or to make them loyal when they already are.

Main advantages of the system

Comparative Channels Push Email Remarketing
Simple Opt in in one or two steps
No third party cookies - 100% GDPR compilance
No need to ask for personal data
Based on 1st party data
Affected by the cookie banner on web sites
Creation of customized Journeys with omnichannel option web, app, mail and sms
Direct messages to the user, no cookie bags or fake mails
Affected by targeting limitations per policy

Recovering a user is 5 times cheaper than acquiring a new one.

All In One Service

Capture

Customized Opt in subscribers

Segmentation

Ultra - two-tier segmentation - based on analytics and data

Tactics

Coordination of user recovery tactics

Communication

Targeted campaigns using brand assets

Questions?

Why is web push notifications important?

Web push notifications can help engage your audience while they are browsing your site or after they have left the site, as long as they still have their browser open, making them a powerful engagement tool. In addition, web push notifications are also compatible with mobile devices, making them a valuable channel to encourage both mobile and web interaction.

How much do push notifications cost?

The great news: No channel cost! If you work with a wide audience, you can choose a plan that suits your business needs. You can find details about push notification pricing plans in the following section.

Is push notification software expensive?

Not with Lead and Sale Recovery! You can start using our solutions without worrying about any cost overruns or upgrade to our Growth or Enterprise plans to unlock additional channels and features. Simply sign up for one of our plans to get started or browse our plans to find out which type of plan makes the most sense for your business.

What is the duration of the contract?

The solution optimizes processes and conversions over time, therefore, it is configured as a stable solution that will always act in recovery.

The service is contracted on an annual basis.During the first month, optimization actions are initiated to improve performance and as conversions are achieved, segments, campaigns and data incorporation will be expanded to achieve greater relevance and better performance in both rates and volumes.

In this context, campaigns can be extended indefinitely, but with annual renewals.

How long does the initial Set UP take?

After contracting the service, the average time to set up and activate the first campaign is a maximum of 30 days, during which we will validate the copies and images to be used in these first actions and we will carry out completion tests and conversion tracking to check that everything is correct.

Will I have to spend a lot of time?

You will have to spend some time on the set up and then, depending on the level of service, coordinate the value propositions for each user segment according to the development, but you will have a team behind you that will help you make decisions and exploit the system without having to enter into its internal management.

Can I cancel or change my plan at any time?

Yes, you can cancel your plan within 3 months of signing up. You can also upgrade or downgrade plans instantly.

What are the benefits of web push notifications?

Web push notifications have a high acceptance rate and offer a more immediate method than email to promote real-time engagement. They have been proven to help drive traffic to websites, increase conversions, build customer loyalty, increase subscribers and recover lost revenue.

Should I use web push notifications?

Yes! Web push notifications provide a convenient way to communicate with your audience and keep them coming back to your website. They have an estimated market reach of 80% and typically get 50% higher open rates than email. By automating these messages, you can help drive engagement and conversions at scale. In short, web notifications are a great way to build better customer relationships and loyalty with little effort, which is why they are used by so many media and e-commerce companies.

How do web push notifications work?

Web push notifications, or browser notifications, are sent to a user’s device (desktop, tablet or mobile) through your website’s browser. Any company with a website can send a web push notification after following a few simple steps to integrate it with our service. Most companies leverage our notification service to quickly add these capabilities to their site and provide a reliable infrastructure to manage, optimize and scale their marketing strategy.

Is it necessary to have an APP?

It is not necessary to have an application.

How is it different from email marketing?
  • Opt-in process simplified and in one or two steps maximum
  • GDPR compliance natively as no personal data is stored
  • More direct communication, with large image and 2 CTAs – more attractive and actionable
  • Impact on real users not fake mails
  • No spam barriers
  • Advanced segmentation based on navigation or type of user ( CRM )
  • Immediate impact campaigns with the possibility of creating funnels
How does the Data Protection Regulation (GDPR) affect push notifications?

When a user explicitly accepts to receive notifications is an anonymous user and we do not have any personal data about him, therefore you can send web push notifications when he has explicitly accepted to receive them.

If the user logs in and identifies himself on your website, you must include in your terms and conditions (he must check the corresponding box when registering for the first time) that you can send him personalized communications, this way you can relate the device with the user, that relationship will only be stored in your database.

How is it different from other web or app push actions?
  • Opt-in customized according to type of user > High increase in fees
  • Multi-domain integration for group or brand communications
  • Assignment of unique IDs for individual shipments and data crossovers
  • Exclusive warehousing with contract data ownership commitment
  • 99% Deliverability
  • Integration under a single ID for deduplication and multichannel impacts (web, app, email, sms).
  • And of course a team of experts behind the scenes to manage it all.
How is it different from regular retargeting?
  • Not dependent on 3rd party cookies
  • Ultra-targeting with the ability to impact small groups of users – no need to accumulate a minimum number of cookies
  • Isolated communication with respect to special offers or proposals – impact on user not on channel – higher perceived value
  • Impact independent of the channel or site the user is on – context based on the time of navigation
  • Immediate re-impact campaigns with possibility of creating funnels
  • Lower cost of creative elements
  • No effect on channel policies – open communication
Who do I target with web push actions?

Initially to users of digital assets (web, landings, apps) that in first experience are not converting for the main objectives of the site, therefore are not in databases. – Focus on new customers, partners and/or collaborations.

What are the prerequisites for receiving automatic website notifications from the user?

Any website with http or https protocol can send automatic website notifications.

How are web push notifications different from app notifications?

Web push notifications involve two steps: creating subscribers and sending notifications. To create subscribers, users are asked to allow notifications from their website. The subscription step generates a unique identifier for the user. The subscription is associated with a website domain. Website owners can send automatic notifications to all subscribers. For application notifications, consent to send notifications is generally obtained at the time of application installation.

Will Lead and Sale Recovery slow down my website?

We know that website speed and performance are more important than ever, that’s why our code is asynchronous. It will never slow down your website.

Does Lead and Sale recovery work on iOS (iPhone and iPad)?

Yes, the web push notifications we employ in Lead and Sale Recovery work on iOS on both iPhone and iPad with iOS 16.4 and above.

What happens if I decide to switch to another web push provider in the future? Will I be able to export by subscribers?

In case you decide to stop using our services at some point in the future, it goes without saying that we will be sad to see it go. But yes, you can export your subscriber data(as long as you have provided us with your GCM/FCM setup for legacy accounts; for new accounts no separate setup is required). If your website does not use our HTTPS integration settings, it will not be possible to export your subscribers.

I'm already doing web or app push, I don't need it.

Web and app push actions are on the rise and there are a multitude of platforms to perform them, we add value by professionalizing the action to extract the maximum through technology and ultra-targeting without the need to have an in house team to do it.

If the performance you are getting is not up to what you expect, you may not be doing it right, you can try us and compare the results.

  • Starter
    • Consult Monthly
      • Projects with an average of up to 20,000 sessions/month
      • Unique Opt In with customized html banner
      • Welcome campaign
      • 1st party data nurturing
      • Event-based notifications (cart, exit intent, checkout)
      • Seasonal Campaigns (2 – Black Friday and Christmas)
      • Communication campaigns rss up to 12 per year
      • On site messaging – 3 events – up to 10,000 sessions per month
      • GA4 integrated tracking
      • Creas ( copies , images ..) included
      • Monthly Reporting (subscribers and notifications)

    • Order
  • Evolution
    • Consult Monthly
      • Projects with an average of up to 60,000 sessions/month
      • Opt In – 2 options with customized html banners
      • Opt In – Integrated in customer journey (purchase and newsletter)
      • Welcome campaign
      • 1st and zero party data nurturing
      • Event-based notifications (cart, exit intent, checkout, product interest)
      • Seasonal campaigns (6 – Black Friday, Christmas, Summer…)
      • Campaigns communication rss up to 18 per year
      • On site messaging – 3 events – up to 25,000 sessions per month
      • GA4 integrated tracking
      • Creas ( copies , images ..) included
      • Monthly Reporting (subscribers and notifications)

    • Order
  • Growth
    • Consult Monthly
      • Projects with an average of up to 120,000 sessions/month
      • Opt In – 3 options with customized html banners
      • Opt In – Integrated in customer journey (purchase, newsletter, out stock and high traffic pages)
      • Welcome campaign
      • 1st and zero party data nurturing
      • Event-based notifications (cart, exit intent, checkout, product interest)
      • Seasonal campaigns (6 – Black Friday, Christmas, Summer…)
      • Communication campaigns rss up to 24 per year
      • Special push campaigns (10 per year)
      • On site messaging – 3 events – up to 50,000 sessions per month
      • GA4 integrated tracking
      • Creas ( copies , images ..) included
      • Monthly Reporting (subscribers and notifications)

    • Order
  • Enterprise
    • Consult Monthly
      • Projects with an average of more than 120,000 sessions / month
      • Opt In – Define options with custom html banner
      • Opt In – Integrated in customer journey (purchase, newsletter, out stock and high traffic pages)
      • Welcome campaign
      • 1st and zero party data nurturing
      • Event-based notifications (cart, exit intent, checkout, product interest)
      • Seasonal campaigns – To be defined
      • Communication campaigns – To be defined
      • Special push campaigns – To be defined
      • On site messaging – To be defined
      • GA4 integrated tracking
      • Creas ( copies , images ..) included – Coordination with Marketing
      • Monthly Reporting (subscribers and notifications)

    • Order

Services included according to package

Technical integration with web or apps

User experience analysis

Customized onboarding and opt-in creation

Segmentation based on interactions

Creation of omnichannel journeys and seasonal campaigns

Ideation and creation of special campaigns

Creation of copies and images (brand assets)

Monthly reporting with main KPIs

GA4 Integration - Special Tracking not included in packs

Integrations with CRM , ERP , Datawarehouse (not included in packs)

Proud to have worked with these great people.

Customers

Get more leads and recurring sales

With a comprehensive lead recovery system, without additional channel costs

We help you to improve your results with our all-in-one approach.

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