We raise our proposal with the TOP Marketing Analytics solution that allows us to face new challenges with DATA, improving the performance of other platforms. Data Collection Integration with CMP and internal management - 1st party cookie - cookieless options - GDPR 100% compilance - more data >> informed and sustainable analytics Real-Time Analysis No sampling or thresholds from print to conversion - all under the same platform -...
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5 actions you need to do NOW to adapt your digital business to the COOKIE-FREE environment, if you don't do it you will be lost. First of all I would like to clarify briefly, what is the cookie-free environment and why it will affect so much the current marketing ecosystem. The main driver is to ensure the privacy of users, there are several very advanced movements in...
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More and more people ask me this question, and it is logical, when Universal Analytics (GA3) came out there was an unstoppable current to adopt the new framework and everyone got into it. The main difference is that, at that time, the pre-existing was very poor and the solution faced present challenges, now GA4 comes out with a very mature tool and faces future challenges. Why did...
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