Clickedge and Eulerian, a team for EVERYTHING
12 March, 2024
We raise our proposal with the TOP Marketing Analytics solution that allows us to face new challenges with DATA, improving the...
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The new web analytics
Digital Analytics and ChatGPT
15 May, 2023
The emergence of artificial intelligence (AI) has revolutionized many fields, including digital analytics. In particular, OpenAI's ChatGPT, a state-of-the-art language model,...
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Top 5 GA4 failures
2 February, 2023
These are the 5 flaws that make GA4 not yet a suitable tool for exploitation in advanced projects. 1.- Latency - reports...
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Cookieless – 5 actions you need to take NOW
18 May, 2022
5 actions you need to do NOW to adapt your digital business to the COOKIE-FREE environment, if you don't do it...
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GA4 migration mini-guide
20 March, 2022
If you are one of those who do not know anything, you are interested in having it. Following Google's announcement last week...
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When to migrate to GA4?
12 February, 2022
More and more people ask me this question, and it is logical, when Universal Analytics (GA3) came out there was an...
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Analytics – Is the measurement plan enough?
17 November, 2021
MEASURING is not enough… Do you think that measuring is enough to improve results? Currently most projects and companies are clear that they...
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Do you know how your customers shop now?
9 April, 2021
The multiplication of communication and interaction channels has broadened access to the offer as well as the expectations of purchasing managers....
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How to operate your data?
29 March, 2021
Whether your analysis cannot be applied in real-world conditions, or whether the findings work but are not used, marketing analytics is...
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Raise the level of analysis of your marketing actions
25 March, 2021
Are you measuring the results of your marketing actions well? And above all, once you have the data, are you taking...
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