We raise our proposal with the TOP Marketing Analytics solution that allows us to face new challenges with DATA, improving the performance of other platforms. Data Collection Integration with CMP and internal management - 1st party cookie - cookieless options - GDPR 100% compilance - more data >> informed and sustainable analytics Real-Time Analysis No sampling or thresholds from print to conversion - all under the same platform -...
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The emergence of artificial intelligence (AI) has revolutionized many fields, including digital analytics. In particular, OpenAI's ChatGPT, a state-of-the-art language model, has proven to be an invaluable tool. However, despite its abilities, there are certain tasks that still require the human touch. Advanced Statistical Analysis While ChatGPT is capable of providing valuable information based on textual data, it does not have the capability to perform...
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These are the 5 flaws that make GA4 not yet a suitable tool for exploitation in advanced projects. 1.- Latency - reports can take up to 3 days to show consolidated data > do we really have to wait three days to see the real data from yesterday in Analytics? 2.- Poor reports - they are much simpler than in UA, especially those for ecommerce, they use...
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5 actions you need to do NOW to adapt your digital business to the COOKIE-FREE environment, if you don't do it you will be lost. First of all I would like to clarify briefly, what is the cookie-free environment and why it will affect so much the current marketing ecosystem. The main driver is to ensure the privacy of users, there are several very advanced movements in...
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If you are one of those who do not know anything, you are interested in having it. Following Google's announcement last week that in July 2023 Universal Analytics properties will stop capturing data, I have received many requests for information about this. At Clickedge we have decided to make an easy-to-read mini-guide to learn the basics of this migration and its implications in the short and medium...
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More and more people ask me this question, and it is logical, when Universal Analytics (GA3) came out there was an unstoppable current to adopt the new framework and everyone got into it. The main difference is that, at that time, the pre-existing was very poor and the solution faced present challenges, now GA4 comes out with a very mature tool and faces future challenges. Why did...
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MEASURING is not enough… Do you think that measuring is enough to improve results? Currently most projects and companies are clear that they must allocate resources to obtain data to improve their results, but from there, things start to get a little complicated… I'm going to summarize you in 5 levels that we are facing this: - They have Google Analytics > as it is free , the script...
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Are you measuring the results of your marketing actions well? And above all, once you have the data, are you taking advantage of it? Initially a lot of effort is usually put into having all the KPIs, the typical ROI/ROAS, cost per sale or lead, conversion rate, incremental sales...
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Einstein used to say that whenever he faced a problem, he reserved 90% of his time to analyze it and only 10% to solve it. The current trend of "Just Do It", increasing pressure felt by business leaders for immediate results, the desire to take action, to publicize and give visibility to the company or the new product or service, is understandable, and we are sensitive...
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It is one thing to have data and metrics, and quite another to have identified the "Key Performance Indicators" (KPIs) that tell you when your business is doing well (or not). Monitoring your company's performance is critical, but focusing on the wrong metrics can be detrimental (you spend time and money tracking data that doesn't add value). So, how to choose the KPI's? Make sure your KPIs accurately...
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